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Foodtown Loyalty Program Ranks Sixth In Newsweek Poll

Foodtown Morton allegiance retail services

Allegiance Retail Services and its Foodtown loyalty program has been recognized by Newsweek as one of America’s Best Loyalty Programs of 2023.

Foodtown’s Loyalty Program, or Club Card, was ranked No. 6 out of the top 25 supermarkets’ programs mentioned. Advantages of Foodtown’s card include in-store or online use to access many key benefits, such as discounts and promotions on groceries, the ability to use digital coupons and receiving periodic communications about special promotions and programs.

Shoppers are also able to sign up for the loyalty program through a paper application, online and in-lane at the register.

According to Newsweek, rankings were based on the results of an independent survey of more than 4,000 customers who are members of loyalty programs of retailers or service providers in the U.S. Around 16,000 surveys were received after various loyalty programs were evaluated.

The assessment criteria for these rankings included ease and enjoyment, benefit, overall satisfaction, customer support, trust and recommendation. The survey was done on retailers and service providers from 32 categories, providing results for a broad range of loyalty programs in traditional retail, online retail and service components. The selected loyalty programs each received an above average overall score. The period to submit was from October to November.

Locally-owned and family-operated, Foodtown supermarket has served its communities for 67 years. Currently, there are 66 stores spanning the New York, New Jersey, Pennsylvania and Connecticut markets.

Allegiance Retail Services supports independent supermarkets (e.g., Foodtown, Freshtown, D’Agostino, Gristedes, Morton Williams, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets and Shop n’ Bag) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a line of private label products, including Foodtown, Green Way and Rancher’s Legend.

For more information, visit allegianceretailservices.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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