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Meat/Seafood/Poultry Southeast

Farmer Focus Debuts Butcher-Style Organic Ground Chicken

Farmer Focus

Harrisonburg, Virginia-based Farmer Focus has launched a new product – Organic Ground Chicken. Available in select grocery retailers, Farmer Focus Organic Ground Chicken maintains moisture and holds flavors in a pan, grill or oven.

“Our new Organic Ground Chicken builds on the award-winning success of our recent new products,” said Kathryn Tuttle, chief commercial officer.

“As more people continue to shift to cooking at home, 87 percent of consumers are buying more or the same amount of fresh chicken today versus six months ago due to its inherent health benefits, versatility and economic value. As demand for organic poultry products expands, Farmer Focus Organic Ground Chicken offers retailers a premium option to drive incremental growth while offering consumers a culinary experience that will quickly become a weeknight kitchen staple.”

With a suggested retail price of $6.99 per pound, this offering is available in Harris Teeter locations, with an anticipated expansion to additional retailers later this spring.

“As a chef, I have seen home cooks struggle to prepare ground chicken well. That challenge inspired me to create a recipe that would be foolproof to prepare, making at-home cooks look like chefs,” said Sean McLendon.

“Economical and recipe-ready, Farmer Focus’ ground chicken elevates classics like chili and meatballs and shines centerstage in burgers and tacos. Ground chicken’s appeal continues to spur an increase in demand, with sales growing by 8.9 percent in 2022, reflecting consumers’ continued prioritization of quick, easy-to-prep meal solutions.”

Founded by sixth-generation farmer Corwin Heatwole in 2014, Farmer Focus is a 100 percent USDA organic and Humane Certified chicken company with a mission to promote and protect generational family farms. Available in stores throughout the East Coast and Midwest, including major retailers like Publix, Kroger, Harris Teeter and Safeway. Farmer Focus produces 100 percent USDA organic and humanely-raised chicken that is better for people, the planet and animals.

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