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New Seasons Market Releases Sustainable Hazy IPA

New Seasons Market

Portland, Oregon-based New Seasons Market has collaborated with Hopworks Brewery on the release of Carbon Farmer, an organic hazy IPA crafted with Kernza.

Kernza is a grain grown in a perennial polyculture system, which echos the natural prairie ecosystems and helps to improve soil health, reduce water use and provide habitat for pollinators. Because Kernza’s root system reaches more than 10 feet underground, it is also a sustainable crop as it does not require annual replanting. 

The new limited-edition and sustainable beer will be available at the grocer’s 19 Portland-metro area stores, as well as on-tap at the brewer’s three pubs. 

“At Hopworks, we’ve always been very conscious of the impact that our brewery has on the environment,” said Christian Ettinger, founder.

“No-till Kernza is a real-life carbon farmer, capturing CO2 in its long roots for decades and effectively stalling global warming in the process. Drinking beer that’s ‘rooted’ in regenerative agriculture and doing good is something we can all celebrate.”

The Carbon Farmer Hazy IPA features aromas of peach and guava and flavors of grapefruit zest. At New Seasons Market, this certified organic beer is available in four-packs of 16-ounce cans for $14.99 with a $12.99 special running from April 19-25. A portion of all proceeds will benefit Zero Foodprint, a nonprofit working to reduce the environmental impact of food. Zero Foodprint connects eaters and food businesses with farmers to help them implement regenerative practices.

“As a company, we have long been committed to operating with sustainable business practices, and know that we can make an even larger impact when we partner with mission-aligned companies,” said Athena Petty, senior manager of sustainability for New Seasons Market.

“We are thrilled to be sharing this delicious beer in partnership with Hopworks and Zero Foodprint, and are excited to tell the story about how a hazy IPA can be a part of the solution to healing our soil and climate.”

Founded in 2000 by three families and 50 friends, New Seasons Market has about 2,700 employee across 19 stores in Oregon and Washington, serving a mix of locally-sourced and organic items, grocery favorites and chef-made grab and go meal solutions. For more information, visit newseasonsmarket.com

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