The Consumer Brands Association has named Genna Gent EVP of industry engagement, effective May 17.
“This is such an important hire at such an important time for the association, and I could not be more pleased to be welcoming Genna to the team,” said David Chavern, president and CEO. “Genna brings exceptional experience as a strategic leader spanning government, association and corporate sectors. Serving in this critical role, I’m confident Genna will continue to strengthen Consumer Brands’ position as the leading voice for the consumer products industry and expand the value proposition of the association.”
Gent will serve as the organization’s strategic engineer for products, sales and business growth. Responsible for cultivating experiences that drive industry engagement and value, she will oversee areas of membership, industry solutions and meetings and events, including Consumer Brands’ flagship events, CPG Summit and CPG Legal Forum.
Gent joins Consumer Brands from the McDonald’s Corp., where she led global public policy and government affairs. She successfully impacted critical legislation and developed tailored strategies to keep McDonald’s policy needs and community-impacting work front of mind for lawmakers. She also spearheaded the company’s COVID-related government relations strategy.
Prior to McDonald’s, Gent ran government affairs for the American Beverage Association and was deputy chief of staff for Michigan Gov. Jennifer M. Granholm.
“I’m thrilled to join Consumer Brands and champion this industry that is consequential to everyone’s everyday lives,” said Gent. “I look forward to working with the talented team to continue to build on the incredible progress to expand membership and serve our members through first-class engagement and networking opportunities and advocacy work.”
The Consumer Brands Association champions the industry whose products Americans depend on every day, representing nearly 2,000 iconic brands. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and supporting more than 20 million American jobs.