Ocean Mist Farms, a year round producer of fresh California artichokes, is expecting a large spring crop from its growing region in Castroville, California.
“The storms that devastated parts of California during the winter months put the season behind about four weeks,” said Ben Wilson, artichoke commodity manager. “That being said, we have recovered nicely, and are seeing outstanding quality artichokes focused primarily on large sizes – jumbos/12-count.
“We are excited to see the way our spring crop has lined up this year across our entire family of artichoke offerings. We are expecting excellent quality and plentiful volumes of both our conventional and organic green artichokes, as well as our proprietary and sought-after purple artichoke variety.”
Mark Munger, senior director of marketing, said, “Our spring crop peak is an excellent opportunity for our customers. Our research shows that when retailers create displays with a variety of packs, products, and colors, it generates excitement with consumers resulting in increased sales.”
This volume ensures retailers will have promotable volumes through the end of May, increased promotional opportunities with multiple artichoke products and availability on various packs and sizes.
Ocean Mist Farms is running the “Gold Standard” promotion, a national consumer sweepstakes aimed to get consumers excited about the spring artichoke season.
Ocean Mist Farms, a fourth-generation family-owned business, is committed to delivering high standards for food safety, product quality, customer service, innovation and sustainability. The company’s line of more than 30 fresh vegetables include its award-winning green and purple artichokes, as well as its Season & Steam value-added line of products.
To learn more about Ocean Mist Farms, visit oceanmist.com.