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Wakefern Expands In-Store Retail Media With Freeosk


Keasbey, New Jersey-based Wakefern Food Corp. is expanding use of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.

Following a pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.

According to the company, Freeosk campaigns historically generate an average sales lift of more than 50 percent, with 70 percent of buyers being new to brand and more than 20 percent of the converted shoppers repeating purchases post-campaign. Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.

“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, director of marketing and wellness strategy for Wakefern.

According to the 2022 Retail Media Research Report by Merkel, 9 percent of U.S. retail media networks offer in-store digital media for brand campaigns. Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation.

“Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” said Matt Eichorn, president, co-founder and CEO at Freeosk.

Freeosk, a leading multisensory in-store retail media company, enables brands to activate identifiable shopper discovery at scale across its nationwide network of media kiosks. The kiosk experience – which is free to shoppers – combines in-store merchandising, automated sampling and relevant content to reduce buyer aversion and attract new customers to products and categories.

By harnessing first-party data and consumer intent signals, Freeosk translates in-store moments into powerful, privacy-protected data, that can be actioned upon by brands to build engagement, increase sales and drive ROI.

To learn how Freeosk can create loyalty for brands and retailers, visit freeoskinc.com.

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