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KeHE Offers Smart Shelf Tags To Improve In-Store Shopping Experience

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Last updated on May 19th, 2023 at 05:10 pm

Technology offer mobile-friendly, instant product details while shopping in stores

KeHE, through a partnership with Cornerstone Consulting and its brand Cornerstone for Natural, is offering Smart Shelf Tags to enable a tech-forward experience for suppliers, retailers and consumers.

Consumers want more information on the products and brands they use and consume daily, and Smart Shelf Tags offer instant digital content on in-store products via hyperdynamic QR codes.

“We’re in a new era of consumer access, and we want to empower our suppliers and retailers to deliver what customers want – instant information about an item on the shelf,” said Katie Paul, SVP of merchandising. “We’re thrilled to offer this technology to our partners as we work together to innovate the in-store experience.” 

Smart Shelf Tags provide enhanced capabilities and security above and beyond typical QR codes. Suppliers provide information for the tags that automatically populate for each UPC, which could include promotional offers, nutrition and allergen information, testimonials, traceability information, brand stories, videos and images. Retailers never have to source, manage or update content, and the tags include automatically printed codes.

“The best way to immediately reach a consumer is offering them the information they need the moment they see your product,” said Dave Boos, president of Cornerstone Consulting. “No other technology allows companies to instantly connect with the consumer while they are in the shopping aisle.”

Customers often spend more time researching categories like vitamins and supplements, natural and organic products, functional foods, local items and new brands. With immediate, in-store access to product details, consumers can find the information they need to make an informed purchasing decision.

Adding Smart Shelf Tags to KeHE’s value-added sales and marketing services complements the company’s portfolio of optimal distribution solutions for retail partners and suppliers. To learn more about KeHE, visit www.kehe.com. For more information about Cornerstone or the ELi QR Codes, visit smartshelftags.us.

Naperville, Illinois-based KeHE is the largest distributor of natural and organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America. With more than 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation.

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