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New City, Brand For 2024 Sweets And Snacks Expo

Sweets Snacks
John Downs, president and CEO of the NCA, and Leonard Hoops, president and CEO of Visit Indy

The Sweets & Snacks Expo has announced a new brand for its premier confectionery and snack trade show.

Rolling out to coincide with the show moving to a two-city rotation in 2024 with Indianapolis, attendees at this year’s Sweets & Snacks Expo caught a preview of the new brand.

“As we look to the future of this important brand we have built through the Sweets & Snacks Expo, we continue to evolve to meet the needs of our growing exhibitor and attendee community,” said John Downs, president and CEO of the National Confectioners Association, host organization of the Sweets & Snacks Expo.

Sweets Snacks

“Our new brand is inspired by the unique experiences associated with candy and snacks – the thrill of discovering innovative new products, the sweetness of sharing a decadent piece of chocolate with a loved one, and the always satisfying crunch of a tasty potato chip.”

About 18,000 people registered for the 2023 Sweets & Snacks Expo, with more than 800 exhibitors on the show floor. The Sweets & Snacks Expo brings together confectionery and snack retailers, manufacturers, brokers and suppliers to showcase the latest product innovations, merchandising ideas and supply-side solutions. The show has an economic impact on its host city, generating $21 million per year for the city of Chicago, according to the NCA.

As interest in the Sweets & Snacks Expo grows, so do the needs of the exhibitors and attendees. Both Indianapolis and Las Vegas can meet the growing demand for the Sweets & Snacks Expo and enable it to continue providing innovation, insights and connections. Beginning in 2024, the Sweets & Snacks Expo will cycle through a rotation of two years at the Indiana Convention Center in Indianapolis, followed by one year at the Las Vegas Convention Center in Las Vegas until 2032.

For more information about the future of the expo, visit SweetsAndSnacks.com/Future.

To view the full photo gallery from the 2023 Sweets & Snacks Expo by The Shelby Report, click here.

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