Lakewood, Colorado-based Natural Grocers is promoting the second short film in its “Meet Your Farmer” film series, “It’s Just Chicken.”
The short is centered around the founders of Mary’s Free Range Chicken, and how they raise non-GMO and organic birds. Mary’s farming practices differ from commercial factory farm operations.
All of the chickens have free-range outdoor access, eat non-GMO feed or 100 percent organic feed (which is naturally non-GMO) that is free from animal byproducts, and receive no antibiotics.
The company will be promoting the film online and in stores, with printed and digital educational collateral, through June.
Raquel Isely, VP of marketing, noted in a statement that Mary’s has been family-owned and operated since 1954.
“The family focuses on the welfare of their animals and the health of the land on which they are raised, so it should come as no surprise that we are proud to call Mary’s a trusted partner of Natural Grocers,” Isely said.
“This film is our way of educating our customers and the public on what we call ‘the Mary’s difference’: how they produce high quality products, while supporting animal welfare and a thriving, regenerating environment.”
The “Meet Your Farmer” series
Natural Grocers’ film gives a voice to farmers and ranchers who are changing the way food is produced.
Viewers meet organic growers, grassroots farmers and regenerative ranchers with a dedication to the land, their animals, communities and the planet. Each film asks consumers to pause, to question the status quo of food production.
Customers and followers on social media can expect more films to be added to the series throughout 2023.
Its’ “Founding Principle of Nutrition Education” includes empowering its communities to make informed decisions about their food choices and environmental impact. In addition to “It’s Just Chicken” and the “Meet Your Farmer” series, the company offers books, articles and classes for consumers.
Natural Grocers by Vitamin Cottage is a specialty retailer of natural and organic groceries, body care products and dietary supplements. Products sold by Natural Grocers must meet strict quality guidelines and should not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The company sells only USDA-certified organic produce and pasture-raised, non-confinement dairy products and free-range eggs.