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Kroger’s Home Chef Brand Marks Milestone

Kroger Home Chef celebrates 10th birthday

Home Chef, Cincinnati-based The Kroger Co.’s meal solutions brand with a retail and online presence, is celebrating its 10th birthday.

Over the last 10 years, Home Chef has produced more than 350 million meals served in 48 states, according to Kroger. It has tested and tasted some 12,000 recipes, 4,500 of which have made the customer menu. 

Home Chef has launched more than 500 products across Kroger’s family of stores and opened four production and distribution facilities nationwide.

“For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious,” Dan De La Rosa, Kroger’s group VP of fresh merchandising, said in a statement.

“From the doorsteps of customers to Kroger stores, Home Chef has served families across America, introducing new flavors, elevating classic favorites and always promising home cooks a meal that is achievable. We can’t wait to see what the next decade brings.”

In a statement, Home Chef CEO Erik Jensen hailed the milestone. 

“It’s amazing to see how much Home Chef has grown over the past 10 years, continuing to bring ease and convenience to home cooking, without sacrificing taste,” he said. “We are looking forward to 10 more years of innovating and delivering delicious meals.”

Among the Home Chef products are:

  • St. Louis Style Barbecue Full Slab Ribs
  • Fried Chicken
  • Rotisserie Chicken
  • Ready to Bake Pepperoni Mozzarella Flatbread
  • Chicken Street Taco Kit
  • Panko Ranch Chicken with hot honey butter Meal Kit
  • Heat and Eat Lasagna
  • Bacon Wrapped Jalapenos Stuffed with Cream Cheese

This year, Home Chef has added new products for customers ordering meal solutions online. These offerings include a family menu for larger households, expanded vegetarian recipes and microwaveable lunch options as part of Home Chef’s “Extras.”

Home Chef products can be purchased in-store, through Kroger Pickup or delivered using Boost by Kroger Plus. Customers can try the Boost membership with a free 30-day trial and subscribe on a monthly basis for $7.99 a month. 

The Chicago-based meal kit company was ranked No. 1 in customer service among meal kits by Newsweek. Home Chef is a subsidiary of The Kroger Co.

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