Lunchables, in partnership with Fresh Del Monte Produce Inc., has debuted its first fresh fruit offering, featuring pineapple, clementines, grapes and apples.
Part of the brand’s effort to offer more better-for-you options, the company hopes the new product line will get kids accustomed to eating fruit by appearing in a product they already enjoy.
After seeing a 500 percent increase in social media searches for “Lunchables with fruits and vegetables” in the past year, Lunchables with Fresh Fruit features the brand’s Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s fruit offerings.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, director of marketing. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs.
“Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”
Earlier this year, Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines. The brand also is focusing on reducing sodium, sugar and saturated fat within its products. Most recently, it lowered the salt and oil ingredients in its crackers.
“We see the partnership to introduce this evolution of Lunchables as a true game-changer for children’s nutrition,” said Melissa Mackay, VP of marketing of Fresh Del Monte.
“We have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations.”
Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South-Central region of the U.S.