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Albertsons Adds Nutrition Insights To Sincerely Health Platform


Boise, Idaho-based Albertsons Companies has shared the latest digital enhancement to its Sincerely Health platform, a nutrition insights tool that measures grocery purchases based on the serving recommendations of USDA’s MyPlate guidance.

The “Nutrition” functionality within the Sincerely Health experience empowers customers to make informed food choices based on their dietary preferences, household size and age group.

“With the launch of this feature, we are offering real-time nutritional information, both at an item and basket level, making it easy for our customers to make better food choices,” said Omer Gajial, chief digital officer and EVP of health at Albertsons Cos.

“As one of the largest food and drug retailers in the U.S., with 24 grocery banners serving local communities, we are committed to improving lives by making wellness solutions more accessible to customers.”

The USDA’s MyPlate provides guidance for consuming the five food groups that make up a healthy dietary pattern: fruit, vegetables, grains, protein foods and dairy or fortified soy alternatives. By connecting a customer’s loyalty account to a Sincerely Health profile, the nutrition insights tool will review recent and future grocery purchases and calculate how much of their food items meet MyPlate dietary guidance.

Sincerely Health also provides personalized food recommendations, recipes and insightful articles based on nutritional and diet preferences as well as dietary restrictions. This user-friendly experience simplifies eating recommendations and helps customers discover meals that align with their personal nutrition goals. 

The Nutrition Insights functionality within Sincerely Health advances the company’s commitment to the White House Conference on Hunger, Nutrition and Health by empowering customers with actionable nutrition information and nutritious meal solutions. As part of a broader commitment to inspire better eating habits, Albertsons Cos. pledged to provide 50 million evidence-based nutrition recommendations to digital customers by 2024 and launch six health campaigns by 2025, utilizing in-store events and digital platforms to increase awareness of MyPlate dietary guidance.

“At the USDA Food and Nutrition Service, we are working alongside our incredible MyPlate National Strategic Partners to meet the goals of the White House Conference on Hunger, Nutrition and Health and to advance nutrition security. We cannot do this important work alone, but together we can make progress that will change lives and ensure a healthier, more prosperous future for everyone in this country,” said Caree Jackson Cotwright, director of nutrition security and health equity.

The Sincerely Health platform rewards healthy points to customers for setting their nutrition goals and adopting better eating habits, such as cooking at home, limiting sweet treats and cutting back on fried food. Customers can also earn weekly and monthly rewards for meeting their MyPlate recommendations across each food group. Accumulated points can be redeemed for grocery coupons and discounts on items, such as fresh produce, seafood and meat.

The Sincerely Health digital health and wellness platform is available on 16 grocery apps and websites, including Albertsons, Safeway, Vons, Shaw’s, Jewel-Osco, Acme and Tom Thumb. Designed as a digital resource for managing seven dimensions of well-being, the platform enables users to link their activity trackers and log their vitals and medication regimen. It also connects to an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments and connecting with general practitioners through convenient telehealth services.

Click here for a demonstrational video on the new nutrition insights feature added to Sincerely Health.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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