Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, Greensboro, North Carolina-based The Fresh Market will be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.”
Airing in 42 markets across the country, each 30-minute episode of “The VeryVera Show” features guests, savory recipes, diversity in food preparation, surprises and lifestyle and entertaining tips.
“We’re thrilled to have The Fresh Market brand represented on ‘The VeryVeraShow’ and look forward to seeing our products come to life through Vera’s recipes,” said Kevin Miller, chief marketing officer.
“We know our guests trust us for the highest quality products, and now they’ll be able to tune in and learn more ways to make everyday eating extraordinary and special occasions even more memorable.”
As part of the sponsorship, Stewart will tap into her love of college football and guest host an upcoming tailgating episode of The Fresh Market’s shoppable livestreams. On Oct. 12, guests can tune in and shop live while Stewart shares recipes and tips on hosting the perfect tailgating party, as well as have a chance to win her cookbooks.
“As a loyal shopper with The Fresh Market since my local store opened, my visits have always felt like an experience,” Stewart said.
“The layout of the store introduces a warm feeling and showcases the carefully selected brands and signature The Fresh Market products. The friendly cashier at the register makes the trip more pleasurable. Having The Fresh Market as a partner moving into season 12 speaks to my own culinary journey, and I look forward to sharing my experiences and tips with our viewers.”
Season 12 of “The VeryVeraShow” begins Aug. 26 and will feature episodes celebrating different seasons, holidays and special occasions.
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