Carrollton, Texas-based BuzzBallz is hitting the road, stopping in 11 cities for 11 installations of the USA Today Wine & Food Experience tour.
Through Nov. 4, BuzzBallz will be sponsoring every event on USA Today’s tour.
The USA Today Wine & Food Experience tour will feature a variety of local cuisine from new and established chefs, as well as wine, beer and spirits from multiple vendors. BuzzBallz will be hosting tastings of their cocktails at each event.
Yashika Maru, trade and shopper marketing manager, said she is excited to have BuzzBallz present in all 11 stops of the tour with a variety of flavors to sample.
“This incredible opportunity will help create brand awareness with a new set of audiences that enjoy wining and dining, and we can’t wait for the journey to begin,” Maru said.
Aside from food and beverage tastings, each event will feature live demonstrations and music for an overall immersive experience, all within the span of an afternoon.
This sponsorship run comes timely for BuzzBallz, with its 2023 sponsorship of Seltzerland ending in July. Along with USA Today’s tour, BuzzBallz will be sponsoring a handful of country music festivals and local beverage-based experiences throughout the remainder of the year.
BuzzBallz Trade and Events Marketing Manager Cori Culbertson said she has enjoyed sponsoring events with multiple stops.
“I love doing all kinds of events, but it’s especially fun when we get to sort of follow an event from city to city,” Culbertson said.
“We can get more acquainted with the vision of the event and more accustomed to the types of consumers we’ll be interacting with, which just makes for better connections and more fun.”
Read more beverage news from The Shelby Report.