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H-E-B Releases Conservation Documentary Film Series

H-E-B conservation film series still

Last updated on September 8th, 2023 at 12:49 pm

H-E-B has teamed up with filmmakers to release a series of documentary films that highlight stories of people and organizations conserving wildlife habitat, landscapes and parks across Texas.

In the five-film docuseries, H-E-B, through its Our Texas, Our Future commitment, brings attention to the work being done across the state to protect wildlife habitats and threatened animal species.

For the conservation film series, H-E-B worked with Austin-based Fin and Fur Films, a team led by director and founder Ben Masters, and features original music from the Austin-based band Shane Smith & The Saints.

“H-E-B has a deep commitment to support all Texans, and that includes helping to protect, conserve and beautify our great state for people to enjoy now and for generations to come,” said Leslie Sweet, managing director of sustainability and environmental affairs.

“We’re excited to support these passionate filmmakers and their mission to tell important stories that we hope will inspire people to celebrate and protect the diverse habitats, unique wildlife and beautiful landscapes across Texas.”

H-E-B conservation film series

The five films will look at the creation and diversity of the Texas State Parks system, as well as tell stories from those working to preserve habitats for bats, black bears, ocelots and redfish.

Later this year, the conservation film series will be screened as part of the Alamo Drafthouse Rolling Roadshow, an immersive experience for more than 300 guests at Guadalupe River State Park on Nov. 4. More details about the Rolling Roadshow will be released closer to the screening date. 

Films from the docuseries have been screened at film festivals across the nation, including Mountainfilm, International Wildlife Film Festival and Hill Country Film Festival, and the film “Batsies” was named a finalist in the Jackson Wild Media Awards

H-E-B hopes to enter all five conservation films into more festivals this year.

Ben Masters

“I’ve always loved H-E-B, but I didn’t know about their level of commitment to wildlife and conservation until I had the opportunity to help create these short films about Texas bears, ocelots, redfish, bats and state parks,” said Ben Masters, wildlife filmmaker. 

“It fills me with hope to see such a respected company support conservation initiatives statewide to help ensure that Texas always has the wildlife and wild places that we all love.” 

Sustainability has always been top of mind for H-E-B. Since 2012, the retailer has given more than $20 million to over 500 environmental organizations in land and water conservation, habitat and coastal preservation, and community cleanups.

The documentary series is part of its ongoing sustainability pledge to reduce its impact on the environment through waste diversion efforts, along with several other programs to help conserve and protect Texas, now and for generations to come. 

Read more sustainability news from The Shelby Report.

About the author

Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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