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Tasteful Selections Introduces Sustainable Fiber Trays

Tasteful Selections sustainable fiber tray

Arvin, California-based Tasteful Selections, a specialty potato brand from RPE LLC, has introduced a new sustainable fiber tray for its Organic Sea Salt and Herb bite-size potatoes.

With a range of baby potato types and varieties, Tasteful Selections strives to meet consumers’ culinary aspirations by offering new products and flavors. Anchored by its sustainability pillars – resource conservation, Green-e certification, sustainable packaging, organic farming and clean energy – Tasteful Selections maintains its commitment to environmentally responsible practices.

Tasteful Selections

“Our packaging solution serves as a remarkable alternative to the current micro tray made from plastic. It is not only compostable and recyclable but also oven-safe and microwaveable, ensuring optimal convenience for consumers,” said Rachel Atkinson-Leach, VP of brand and category excellence for RPE. 

“The inclusion of a removable liner enhances the structure of the packaging while making cleanup a breeze. To further emphasize our commitment to eco-friendliness, the fiber used in the packaging is recyclable alongside paper once the film is effortlessly peeled off using the eco-peel tab. It is a truly recyclable, biodegradable and compostable material.”

The tray is composed of a blend of bagasse fiber and bamboo fiber that are PFAS-free, guaranteeing the absence of harmful substances.

RPE has undergone verification of its electricity utilization practices by Green-e. The Green-e certification is recognized as the industry’s gold standard for certifying power and renewable energy certificate programs.

In recognition of its efforts, RPE received the 2022 Green Power Leadership Award. This accolade further highlights the company’s sustainable practices.

RPE is a produce distributor with year-round Idaho russet, red and yellow commodities, non-Idaho russet and bite-size potato supplies. These products are packed and distributed for customers as part of its private label programs, as well as in Tasteful Selections bite-size potato and Farmer’s Promise commodity brands.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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