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AWG, AppCard Partner For Digital Coupon, Marketing Technology

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Kansas City, Kansas-based Associated Wholesale Grocers Inc. has partnered with New York-based AppCard to offer digital coupon, personalized marketing technology and shopper analytics to its independent AWG member retailers. 

AppCard’s platform and expertise in leveraging data-driven insights will enable AWG member retailers to offer targeted promotions and personalized offers to its customers.

With this partnership, AWG member retailers will have access to AppCard’s technology, which integrates with all major point-of-sale systems. This integration allows for the delivery of digital coupons, personalized recommendations and tailored marketing campaigns based on customer behavior and preferences.

By harnessing the power of data analytics and artificial intelligence, AWG member retailers can build stronger connections with its shoppers, creating experiences and driving customer loyalty.

“We are excited to offer our members an industry-leading platform for digital coupons and personalized shopper marketing. The innovative features of AppCard will enable our network of independent grocers to grow their sales through targeted offers and to compete more favorably in their respective markets,” said Stacy Bowen, VP of sales, support and solutions at AWG. 

AppCard’s technology will also enable AWG member retailers to gain valuable insights into customer preferences, purchase history and shopping behavior. Armed with this data, AWG member retailers can tailor their marketing strategies to better meet the needs and expectations of their customers, fostering long-term loyalty and boosting sales. 

“We are thrilled to have partnered with AWG and continue to grow our mutual footprint while offering a best-in-class experience to shoppers.” said Yair Goldfinger, CEO of AppCard.

“Our mission at AppCard is to empower retailers with the tools they need to compete in the digital age while delivering unparalleled value to their customers. By partnering with AWG, we can bring cutting-edge solutions to their extensive network of independent grocers, enhancing the shopping experience for millions of households.”

The partnership between AWG and AppCard represents a milestone in the independent grocery industry, where digital innovation and personalized marketing are becoming increasingly important.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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