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Hy-Vee Marks Family Meals, Hispanic Heritage Months

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Hy-Vee is partnering with FMI – The Food Industry Association to celebrate National Family Meals Month in September with a focus on nutrition and building family relationships. In addition, the company is observing Hispanic Heritage Month, which runs Sept. 15-Oct. 15.

Throughout the month, Hy-Vee will recognize both occasions by providing tools and resources to help families enjoy more meals together, as well as celebrate meal traditions that stem from various heritages.

The West Des Moines, Iowa-based grocer will provide resources and support to make mealtime easier, as well as the chance to win prizes such as free groceries for a year.

Studies have shown having quality time as a family benefits everybody, especially children. That’s why Hy-Vee KidsFit is offering incentives for club members and their families to come together at mealtime.

Entrants must be a member living in Hy-Vee’s eight-state region. To qualify, they also must submit their September Challenge: Family Meals Tracker to the KidsFit website.

In addition, the Hy-Vee dietitian team has partnered with Fairlife and the Iowa Beef Council for the Hy-Vee Healthy You Family Meals Challenge, encouraging families to eat at least three meals together a week for four weeks. Registration runs through Nov. 5.

Tracking can be entered through the Hy-Vee Healthy You Family Meals Challenge portal. Once submitted, they are entered to win gift cards from Hy-Vee and the Iowa Beef Council. 

As a part of community outreach efforts, Hy-Vee is working with several Boys & Girls Clubs across their service area to provide resources and educational materials that help families at mealtime.

Other events planned throughout the month include the following: 

  • The Hy-Vee dietitians have developed a free cookbook called “Healthier Made Easier,” featuring many favorite kid-friendly and dietitian-approved recipes.
  • Kids can eat free with each purchase of an adult entrée every day in September at all Hy-Vee food service departments and Hy-Vee Market Grille locations, as well as all Wahlburgers at Hy-Vee and Hy-Vee-owned Wahlburgers locations.
  • Digital family cooking guides containing budget friendly and multicultural-themed recipes to inspire families to try new cuisines while also supporting various dietary needs and lifestyles. These resources are available here.

Hispanic Heritage Month

Coinciding with National Family Meals Month is Hispanic Heritage Month, which commemorates the independence of many Latin American countries, including Costa Rica, Chile, El Salvador, Guatemala, Honduras, Mexico and Nicaragua.

Stores will feature select Hispanic products from multicultural suppliers such as Siete, along with a special cooking guide featuring Hispanic- and Latino-inspired recipes.

Read more multicultural news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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