In celebration of Hispanic Heritage Month, Grand Rapids, Michigan-based Meijer is highlighting a collection of grocery brands, home goods, assorted gifts and clothing to promote Hispanic-owned businesses and celebrate the histories, cultures and contributions of their communities.
Through Oct. 15, Meijer shoppers can learn more about and purchase a variety of featured grocery and general merchandise items. The grocery selection features a variety of brands, including Chomps, Chuza, Salsa God, Badia Spices, Siete, Somos, La Banderita and El Monterey. Non-grocery items include greeting cards, book boxes, journals, notecards and gift bags.
“By amplifying these businesses, we not only offer our customers unique and authentic products, but we also uplift entrepreneurs within the community,” said Tim Williams, VP of diversity and inclusion at Meijer.
“This moment, along with our supplier diversity programs, demonstrates our ongoing commitment to enriching lives in the communities we serve.”
For the third year, Meijer is partnering with Jen Zeano Designs, a lifestyle brand specializing in Latina empowerment apparel and accessories. Founded in 2016 by Jen and Vero Zeano, the brand launched with its pink Latina power tee, along with other products focused on Hispanic cultural representation and belonging. Customers will find a variety of JZD styles at all Meijer supercenters.
“This Hispanic Heritage Month, we not only honor the rich contributions of the Hispanic community but our efforts also reaffirm our continued commitment to supplier diversity,” said Carla Hendon, director of supplier diversity at Meijer.
“By cultivating a diverse supplier network, we’re able to mirror the diverse communities we serve every day. We want these businesses to thrive and are proud to support the empowerment of underrepresented voices that will ultimately shape the future of commerce.”
During the celebration, Meijer is offering a special collection of products featuring artists – Gloria Arteaga-Hinton, Ariana Moreno, Carly Redmond – on various products. Meijer will donate 5 percent of the sales generated from the Hispanic Heritage Month art collection to local affiliates of the U.S. Hispanic Chamber of Commerce.
The USHCC promotes the economic growth, development and interests of more than 5 million Hispanic-owned businesses, which combined, contribute more than $800 billion to the American economy every year.
Read more multicultural and international product news from The Shelby Report.