The ShopRite in Warminster, Pennsylvania, has debuted Fresh to Table, a store-within-a-store concept where customers can find on-trend foods, easy-to-prepare ingredients and meal solutions in a variety of grab-and-go formats.
Designed within the store’s footprint, Fresh to Table reimagines traditional produce and fresh departments to provide options and ingredients for shoppers looking for a one-stop shop meal experience. These include sections with ready-to-cook items and ready-to-heat-or-eat meals.
The multi-purpose space also features new and innovative foods from ShopRite’s Own Brands lines, including ShopRite’s Bowl & Basket and Wholesome Pantry items.
“We are excited to launch Fresh to Table as it offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Deborah Cowhey, owner and operator of the store at 942 West Street Road.
“The store-within-a-store concept provides a wide selection of wholesome seasonal foods, an outstanding variety of products and a convenient solution to help our customers find the meal solutions they are looking for at the best possible price.”
Another highlight of the Fresh to Table experience is that it uses ShopRite’s ready-made meals with foods and ingredients that have been selected by company chefs, procured from departments across the store, such as meat, seafood, produce and bakery.
The Fresh to Table space is designed to provide additional entrees and dinner solutions for shoppers. In addition, shoppers can also access Fresh to Table meals, snacks and produce through the store’s online grocery service.
ShopRite has begun to debut ‘Fresh to Table’ at several locations across the country, recently in Maryland, Connecticut and Pennsylvania.
Read more independent store news from The Shelby Report.
