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BuzzBallz Signs Three-Year Partnership With LSU Athletics

BuzzBallz LSU Athletics

BuzzBallz has signed with Louisiana State University Athletics as “Proud Partners” to feature its ready-to-drink cocktails at LSU Athletics events. 

The partnership will start in 2023 and continue until 2026.

Four SKUs of wine-based BuzzBallz Chillers will be available in the LSU Tiger Stadium and at the Pete Maravich Assembly Center. The ready-to-drink cocktails will be partnered with LSU football, baseball and men’s and women’s basketball.

Yashika Maru, director of trade and shopper marketing for BuzzBallz, said the partnership came together in less than a week due to excitement from both ends.

“This is our first partnership in the SEC Conference, and we are excited to partner with LSU Athletics. A lot of brilliant programs are being planned around this partnership, and we hope to bring BuzzBallz fanatics to the LSU stadium and its fans to cheer with BuzzBallz,” Maru said.

Dean Roudi, BuzzBallz director of national accounts for the south region, said that BuzzBallz has been trying to partner with sports on a larger scale for a couple of years now, and that this collaboration with LSU Athletics is as perfect as he could have hoped.

As BuzzBallz builds its full event calendar for 2024, this partnership will be a mainstay that leaves room for growth as the brand continues to expand and innovate.

About BuzzBallz LLC/Southern Champion

BuzzBallz LLC/Southern Champion is a family-operated distillery, winery and brewery in Texas, which was founded in 2009 as the result of Merrilee Kick’s master’s degree thesis project. 

Since its inception, the company has expanded its product base and begun to grow into a worldwide brand. As the only joint distillery, winery and brewery in the U.S. that is woman-owned, this company has gained significant recognition, boasting distribution nationwide and dozens of awards.

Read more beverage news from The Shelby Report.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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