AWG Brands, the private brands of Kansas City, Kansas-based Associated Wholesale Grocers, launched two revamped consumer-facing websites for the Always Save brand and Best Choice Family of Brands.
The new-look sites aim to build brand awareness and loyalty, while driving consumers to AWG member retailers’ stores.
‟We redesigned the Always Save brand and Best Choice Family of Brands websites to be user friendly and to communicate the unique elements of the brands to consumers, ultimately increasing business for AWG member retailers,” said Cara Finger, AWG Brands’ marketing manager.
A key feature of the redesigned Best Choice Family of Brands website – which includes Best Choice, Clearly by Best Choice and Best Choice Superior Selections – allows consumers to toggle between the three in the Best Choice Family of Brands portfolio instead of having to jump to different sites.
The transition helps consumers associate 40 years of the Best Choice brand with the newer Clearly by Best Choice and Best Choice Superior Selections brands.
Other website features include:
- Updated “Where to Buy” function, allowing consumers to locate member retailers in their area;
- Recipes centered around meals, snacks and desserts featuring AWG Brands products;
- Brand news in the form of announcements, blog posts and the Dietitian’s Corner from Clearly by Best Choice;
- New product search layout, providing a listing that is easier to view and navigate;
- Enhanced content including social media links, photography and videos; and
- Designs that incorporate product packaging elements.
‟Our goal was to create a space that benefits consumers and member retailers alike,” said Rachel Corkill, senior marketing specialist for AWG Brands.
“These websites are a great tool for AWG member retailers to continue to engage their current and future AWG Brands consumers.”
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