Festival Foods and WK Kellogg Co. are partnering in November to raise funds for more than 50 Wisconsin-based food pantries.
When shoppers purchase selected WK Kellogg Co. products during November, it will donate up to 100,000 meals to Festival Foods’ Food for Neighbors program.
Festival Foods began its Food for Neighbors program in 2004 to offer shoppers a way to support food pantries by donating $5-10 at checkout.
Because Festival Foods does not collect a processing fee, every penny of the Food for Neighbors in-store donations benefits the charities.
WK Kellogg Co. cereal purchases that will support the donation are: Mini Wheats, Raisin Bran and Special K
Shoppers who prefer online shopping can buy selected WK Kellogg Co. products using Festival Foods’ Click N Go service. In-store and online purchases also work toward the match partnership.
Food for Neighbors − along with Paw Away Hunger, which raises funds for pet organizations − has raised more than $3.1 million to date, with donations in 2022 of $190,000.
Read more center store news from The Shelby Report.
About Festival Foods
Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin-based family and employee-owned grocer that operates 41 full-service supermarkets across the state. It began operating as Festival Foods in 1990 and today employs more than 8,000 full- and part-time associates.
