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Sprouts Taps Instacart’s FoodStorm For Catering Services

Sprouts and Instacart’s Foodstorm team up for holiday food ordering and pickup nationwide.

Sprouts Farmers Market has partnered with Instacart to launch FoodStorm, an order management system, to help streamline catering operations and modernize the handling of holiday inventory across the grocer’s more than 400 locations.

Sprouts is now accepting pre-orders for the holiday season through its website, app and in-store with FoodStorm’s OMS. The addition of the technology makes it easier for employees to process orders for turkeys, meats, prepared meals and party platters. 

FoodStorm’s OMS creates a digital catering experience purpose-built for grocery, enabling omnichannel ordering for customers.

“Sprouts is committed to providing a seamless customer experience across all facets of our business, and we’re thrilled to partner with our friends at Instacart to bring FoodStorm to Sprouts,” said Nick Konat, president and COO of Sprouts.

“This will give our customers a new and convenient way to order better-for-you meals this holiday season.”

The FoodStorm technology will power Sprouts’ “Turkey Tracker,” which lets customers see where their orders are in the production process. It replaces a system that relied on a labor-intensive process for fulfilling in-store orders. 

“As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount,” said Rob Hill, general manager of FoodStorm at Instacart. 

“That’s why we’re committed to investing in the most innovative technology solutions that will enable grocers to expand, compete and better meet the evolving needs of their customers. FoodStorm is designed for busy catering operations, ensuring that orders run smoothly even during busy times like the holidays.”

About Sprouts Farmers Market Inc.

Headquartered in Phoenix, and one of the largest specialty retailers of fresh, natural and organic food in the U.S., Sprouts Farmers Market has about 31,000 employees and operates more than 400 stores in 23 states nationwide.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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