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Fareway Raises $129K During Iowa Wave Shirt Campaign

Fareway Iowa Wave Shirt campaign

The Iowa Wave Shirt partnered for the third consecutive year with Fareway Stores to conduct a round-up, raising more than $129,092 for the nonprofit that supports the University of Iowa Stead Family Children’s Hospital.

During the campaign, which ran for two weeks ahead of the Iowa-Iowa State football game in September, customers at all stores were able to round up their purchases. In addition, Fareway employees were able to buy a co-branded Iowa Wave and Lead with Love Shirts.

The Washington, Iowa, Fareway store has been the top location in collecting donations over the past three years, with total fundraising efforts reaching $17,597.47. To celebrate, the store hosted a check presentation Nov. 9 with the Iowa Wave Shirt founders, as well as special guests from the University of Iowa Stead Family Children’s Hospital – Center for Advancement. 

“The Iowa Wave Shirt team is thrilled to partner with Fareway as part of their Lead with Love commitment to our local communities,” said Meighan Phillips, co-founder of The Iowa Wave Shirt.

“Celebrating the third year of collaboration is an exciting way to bring the spirit of The Iowa Wave into each store while also embracing some friendly state rivalry competition.”

Rob Stevenson, director of corporate outreach and employee engagement for Fareway Stores, said the grocer was proud to “help make a difference in the lives of children” treated at the hospital.

“Thanks to our generous customers and employees for helping lead the way in providing enhanced care for kids and their families,” he said.

About The Iowa Wave Shirt

The Iowa Wave Shirt brings together fans and friends of the University of Iowa Stead Family Children’s Hospital in support of children at UISFCH.

In the first six seasons of The Iowa Wave, the community of givers donated more than $2 million to UISFCH. Today, each person that supports the Iowa Wave Shirt supports enhanced care, new and innovative research through the Iowa Wave Shirt Pediatric Research Fund, the Adolescent and Young Adult Cancer Center and care within the Child Life Program.

About Fareway

Fareway Stores Inc. is a family-owned Midwest grocery company operating 139 stores in a seven-state region. Fareway’s stores are known for their meat departments and farm-fresh produce. The grocer has been recognized as a Top 10 employer in Iowa with more than 12,000 employees.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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