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Whole Foods Market Relocating To New Site In Madison, WI

Whole Foods Market in Madison, Wisconsin.

Last updated on December 15th, 2023 at 09:41 am

Whole Foods Market’s new 50,000-square-foot store, which will open Dec. 13 at 4710 Madison Yards Way in Madison, Wisconsin, is a relocation of its current store in the capital city.

The Madison Whole Foods Market site will anchor the 21-acre Madison Yards mixed-use development, where other retail, restaurants and entertainment will surround a central green plaza. The previous store debuted 27 years ago at 3313 University Ave.

Whole Foods Market in Madison, Wisconsin.

The store’s product assortment will feature more than 800 local items from the Midwest, sourced with the help of Margie Omastiak and Darcy Landis, local foragers for Whole Foods Market.

Other features of the new store include:

  • An array of certified organic, conventional and Sourced for Good produce, plus offerings from local farms, including hard squash and organic jewel yams from Southwest Produce and cranberries from Twin Lake Cranberry Co.
  • Specialty department that celebrate cheesemakers and artisan producers. The counter is overseen by a Certified Cheese Professional, who can offer recommendations and create custom boards.
  • Curated grocery section filled with 365 by Whole Foods brand favorites and local products.
  • A seafood counter with Wisconsin trout and fresh seafood deliveries five days a week. All offerings are sustainable, wild-caught or responsibly farmed.
  • Extensive selection of more than 200 craft beers and spirits and 800 wines. Local options include New Glarus Brewing, Restoration Cider and Untitled Art.
  • An expanded prepared foods section featuring fresh sushi and rolls made with plant-based seafood. Additional features include self-serve hot food and salad bars, made-to-order sandwiches, self-serve pizza and a charcuterie station.
  • A coffee bar with seasonal and classic favorites.
  • Bakery department offering made-in-house bread. Local offerings include macarons from La Fournette, breads and cookies from La Campagne Bakery and cake slices from Bunky’s Café.

On opening morning, customers can enjoy live music, local samples and complimentary coffee. The first 300 shoppers in line will receive a limited-edition tote bag and a Secret Saver coupon featuring offers up to $100 off.

To mark the occasion, Whole Foods Market is giving a refrigerated van to food rescue organization The River Food Pantry through its Nourishing Our Neighborhoods program. 

Launched by the grocer in 2020, the program aims to enhance the operational capabilities of local food rescue organizations, enabling them to transport food from surplus locations to areas with the greatest need. 

In addition, Whole Foods Market has made donations to nonprofits, including Madison Area Food Pantry Gardens, Badger Prairie Needs Network, Community Action Coalition for South Central Wisconsin and FairShare CSA Coalition.

For more information about the store and hours of operation, click here.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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