D’Arrigo Bros. Co. of California culminates its 100th anniversary commemoration as a family of farming and wholesale companies.
After a year-long social media campaign under the theme “A Century of Excellence” shared on Instagram, D’Arrigo Bros. Co. of California reflects back on the key milestones and achievements from each decade of the company’s history, engaging audiences and fostering a sense of shared celebration.
“We wanted to share our history with the world, reflecting on the pivotal moments that have shaped us over the past 100 years,” said John D’Arrigo, president, CEO and board chairman.
“Our social media campaign has been a journey through time, showcasing the dedication, innovation and resilience that define D’Arrigo Bros. Co. of California.”
In addition to the digital celebration, D’Arrigo Bros. Co. of California hosted the 61st Annual Broccoli Rabe Feed on May 19 at its headquarters in Spreckels. The annual event celebrated the company’s successes and attendees enjoyed dishes featuring its proprietary Andy Boy broccoli rabe.
“This year’s Broccoli Rabe Feed was extra special as we also celebrated our 100th year anniversary as a family of companies. It was a joyful occasion to share our accomplishments, express gratitude to those who have supported us and look forward to the next chapter of our journey,” D’Arrigo said.
“As we revel in the festivities of our centennial milestone, it’s fitting to reflect on the extensive history that brought us to this moment.”
In 1923, Andrea and his brother Stefano formed a partnership that laid the foundation for the D’Arrigo Brothers Co. Seeing the demand for fresh produce, they pioneered the growing and shipping of broccoli from California to the East Coast in 1925, which was credited as the first transcontinental shipment of its kind.
As a vertically integrated company, D’Arrigo Bros. Co. of California controls every aspect of the production process.
D’Arrigo continued, “As we celebrate our centenary, we honor the vision and hard work of our founders. We remain committed to producing fresh, quality produce for generations to come, carrying forward the legacy of the Andy Boy brand.”
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