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Wakefern Holding Own Brands ‘CraveCon’ Summit

Wakefern CraveCon

Wakefern Food Corp. is seeking new items for its Own Brands snack portfolio through its Own Brands ‘CraveCon ’24’: Indulgent Snacks Summit in early May.

The summit is a call to private label manufacturers to source unique and on-trend snack products for potential addition to Wakefern’s Bowl & Basket and Wholesome Pantry store brands portfolio.

Certified private label manufacturers and suppliers interested in participating are encouraged to submit applications through RangeMe until Jan. 29.

“We are excited to expand on the success of our Own Brands Supplier Summit with a fun focus this year on treats,” said CMO Bryant Harris.

“We’ve enjoyed success in the snack category, including with our award-winning private label Bowl & Basket potato chips, and we are excited to expand the snack category with even more delicious and decadent options.”

As part of CraveCon ’24, Wakefern is seeking snack options that include but are not limited to cookies, brownies, salty snacks, crackers, meat snacks, snack nuts, seeds, dried fruits, salsa/dip, snack cakes/pies, snack bars/bites, nut butters, jams, baking mixes and ingredients, cereal and granola.

Wakefern has invested in its private label lines Bowl & Basket and Wholesome Pantry by focusing on premium quality and innovation.

The company has held previous summits to source new and on-trend products for its store brands, including a recent supplier diversity summit to find diverse private label manufacturers. Those suppliers will provide new store brand sauces, spices and restaurant-quality, frozen meals with vegetarian, plant-based and gluten-free options.

About Wakefern Food Corp. 

Founded in 1946, Wakefern comprises nearly 50 member families who independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New York, Pennsylvania and Rhode Island.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Donald E. Stephens Convention Center
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