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Stop & Shop’s Marty The Robot To Take Selfies For Hunger At NRF’24

Stop & Shop's Marty the Robot

Badger Technologies is partnering with Stop & Shop to increase support for its “Feed it Forward” charitable giving initiatives by offering a “Selfies with Marty” program at the NRF‘24 show Jan. 14-16 at the Jacob K. Javits Convention Center in New York City.

Badger Technologies will donate 10 meals for every selfie taken and posted to Instagram, Facebook or LinkedIn with #MartyTheRobot during the conference in support of 47 New York City partner schools in the Stop & Shop School Food Pantry Program.

Selfies with Marty will be available at booth No. 4375 from 10 a.m.-5 p.m. on Jan. 14; from 9 a.m.-5 p.m. on Jan. 15; and from 9 a.m.-4 p.m. on Jan. 16.

“Nourishing people through food is an integral part of our DNA that drives our dedication to addressing hunger in the communities we serve,” said Karen Mitchell, CMO and SVP of marketing at Stop & Shop.

“We are grateful to work with Badger Technologies and Jabil to support our School Food Pantry Program throughout New York City. By taking and posting selfies with Marty, NRF’24 attendees, exhibitors and retail industry visionaries can join us in helping local schools fight hunger among students in need.”

Marty’s presence in a large majority of Stop & Shop stores strengthens the grocer’s operational efficiencies by scanning shelves to expedite product re-stocking and confirming pricing information, as well as monitoring floor conditions for spills and other hazards.

A member of the Stop & Shop team since 2019, Marty plays an important role in many of the organization’s community outreach efforts, including making a debut appearance at Fenway Park in September as part of a special event with the Boston Red Sox to raise awareness for Hunger Action Month. Marty also visits local schools and robotics clubs, attends events to honor military members and supports Stop & Shop’s efforts to end pediatric and breast cancer.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Donald E. Stephens Convention Center
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