Skogen’s Festival Foods has named Adam Whitney to its senior leadership team as SVP of merchandising and marketing.
Whitney brings leadership experience spanning the grocery, general merchandise, convenience and online channels.
He has served in VP roles that encompassed merchandising and category management, financial and strategic planning, private label, store operations, loyalty and rewards, compliance and pricing.
“With 25 years of retail experience for Fortune 100 organizations, Adam brings a wealth of knowledge and expertise that will play a pivotal role in strategically leading our merchandising and marketing functions,” said Randy Munns, EVP and COO of Festival Foods.
“We have every confidence that Adam will prove to be a valuable asset and seamlessly integrate into the leadership team.”
Whitney shared enthusiasm for his new role.
“Throughout my career, I have worked collaboratively with internal teams and the supplier community to create solutions and data-led marketing strategies that benefit our customers and communities. I am looking forward to that same collaboration at Festival Foods.”
About Festival Foods
Founded in 1946 as Skogen’s IGA, Festival Foods is a family- and employee-owned grocer. The company, which began operating as Festival Foods in 1990, has more than 8,000 full- and part-time employees and operates 41 full-service supermarkets across Wisconsin.
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