KeHE Distributors will feature top trends, merchandising ideas, show-only deals and industry perspectives Feb. 7-8 during the 2024 KeHE Summer Show in Salt Lake City and virtually on its proprietary platform, KeHE CONNECT, from Feb. 1-15.
The food trade shows offer in-person and virtual events that allow supplier and retailer partners to connect and discover consumer opportunities for summer.
With deals and digital ordering options, the show gives new brands access to exclusive connections and partnerships to expand the reach of their products.
Among the highlights, KeHE’s CEO and President Deb Conklin will discuss KeHE’s “Food. Forward.” strategy and partner success in 2024.
New this year, the Innovation Pavilion will feature New@KeHE and KeHE ELEVATE suppliers, which are the brands expected to lead industry trends.
KeHE also will reveal its new KeHE Fresh Marketplace brand and share merchandising ideas and revenue-driving fresh food demonstrations for this market segment.
“In today’s fast-paced and competitive grocery industry, retailers and brands must stay ahead of the curve when it comes to consumer trends to remain competitive,” said Ari Goldsmith, VP of marketing and digital media.
“The KeHE Summer Show is an optimal opportunity for retailers and brands to foster meaningful connections and learn about the biggest topics trending in the industry, while securing the best deals on products consumers will want to see this summer. The food trade shows are the largest manifestation of the KeHE brand and we are excited to see it come to life in Salt Lake City.”
In addition, the show will offer philanthropic opportunities for attendees. They can pack survivor support packs for Dahlia’s Hope, an organization that provides holistic aftercare services to survivors of sex trafficking who are ready to create new lives. Attendees will also receive a wooden token valued at $10 that will direct funds to several KeHE Cares partners.
Wrapping up the show will be KeHE’s “Party with a Purpose,” sponsored by Primal Kitchen, at the Utah State Fairpark. Attendees can reflect on the insights gained, find connections and write notes to survivors of human trafficking.
KeHE Distributors is the largest distributor of natural, organic, specialty and fresh products to more than 31,000 natural food stores, chain and independent grocers, e-commerce retailers and other specialty products firms throughout North America.
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