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Conagra Brands Begins Licensing Partnership With Dolly Parton

Dolly Parton has entered an exclusive agreement with Conagra Brands to develop a line of retail food items.

Following the success of her multiyear partnership with Duncan HinesDolly Parton has entered into an exclusive agreement with Duncan Hines’ parent company, Conagra Brands, to develop a line of retail food items.

The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items.

Dolly Parton Baking Collection

“I loved co-creating my Duncan Hines line with Conagra, and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” Parton said. “We’re looking to continue to inspire special moments in the kitchen with some of my family’s favorite recipes, and I think people are really going to love them.”

The new products will include an expanded line of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix.

Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024, including frozen items.

“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food,” said Tom McGough, chief operating officer at Conagra Brands.

Lucy Brady, president of grocery and snacks at Conagra Brands, added, “We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world. With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”

The multi-year, multi-category agreement was facilitated by licensing agency IMG.

About Conagra Brands

Headquartered in Chicago, Conagra Brands is a North American branded food company, with brands such as Birds Eye, Duncan Hines, Healthy Choice, Marie Callender’s, Reddi-wip and Slim Jim, as well as emerging brands including Angie’s BOOMCHICKAPOP, Duke’s, Earth Balance, Gardein and Frontera.

Read more center store news from The Shelby Report.

Dolly Parton Expands Lineup Of Duncan Hines’ Baking Mixes

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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