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Via Instacart, Hy-Vee Adds Same-Day Grocery Delivery

Hy-Vee logo

Hy-Vee has expanded a partnership with Instacart to integrate its fulfillment capabilities for same-day delivery into the grocer’s owned and operated websites and apps.

Instacart’s Fulfillment as a Service offering makes it easy for retailers to plug the fulfillment technology into their e-commerce via API, integrating with storefronts and brand identity. 

Retailers can choose from flexible options, including full-service order fulfillment, where Instacart’s network of about 600,000 shoppers assist with picking, packing and delivery. Alternatively, retailers can opt for pickup or delivery-only services.

“We’re proud to strengthen our partnership with Hy-Vee and equip them with the technology and tools they need to meet customers’ needs,” said Ryan Hamburger, Instacart’s VP of retail partnerships. 

“Our goal is to empower our partners and offer seamless and personalized shopping experiences. We’ve spent more than a decade focusing on the care and craft of grocery and are continuing to push the envelope by creating even more fulfillment solutions that help our retail partners grow and meet the evolving needs of their customers and businesses.” 

Hy-Vee and Instacart started working together in 2018 when they introduced same-day delivery to the grocer’s customers through the Instacart App. The technology also allows Hy-Vee to accept EBT SNAP as an online payment method.

Upshop facilitated the integration into Hy-Vee’s e-commerce operations. Upshop brought new functionality, providing Hy-Vee with the flexibility to use Instacart for same-day fulfillment.

About Hy-Vee

Hy-Vee is an employee-owned corporation operating more than 550 retail units across eight Midwestern states. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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