Chicken of the Sea Frozen Foods (COSFF) has announced the appointment of three new leaders and a promotion within its commercial organization.
The company welcomes the industry veterans, who bring customer-centric expertise to ensure COSFF remains at the forefront of the seafood industry.
Tiffany Hicks
Tiffany Hicks has been hired as SVP of foodservice and wholesale. Hicks will lead the teams servicing broadline, national/multi-unit chains, industrial and wholesale customers.
Before joining COSFF, she led Foodservice at Bumble Bee Foods and Danone North America, and brings a diverse background in general management and retail roles while at PepsiCo and Pepsi Bottling Group.
Hicks will report to Brenden Beck, EVP of sales and marketing.
Amanda Duran
Joining Chicken of the Sea Frozen Foods as senior director consumer, Amanda Duran will oversee club channel activity, as well as have key account responsibilities in retail.
Duran previously served as chief revenue officer at Grass Fed Foods and Teton Waters Ranch. In this new role, she will also report to Beck.
Sonia Merges
Seafood veteran Sonia Merges has joined COSFF as sales manager in the foodservice/wholesale channel. Merges started her seafood career with Empress International, prior to the 2009 merger with COSFF.
Most recently, Merges served as an account manager at Crystal Cove Seafood. She will be working across the foodservice/wholesale channel and reporting to Hicks.
“We pride ourselves on our customer relationships and team – both have been crucial in positioning COSFF as a leader in the industry,” Beck said.
“We are excited to welcome these talented professionals to further strengthen our organization, expertise and service.”
Michael Richards
Michael Richards has been promoted to SVP of commercial/category and has taken on expanded responsibilities overseeing activities in crab meat and finfish categories, as well as leading the retail channel team.
In addition to these leadership changes, the organization has invested in various sustainability initiatives, building the most developed quality assurance network in the industry.
About Chicken of the Sea Frozen Foods
Headquartered in El Segundo, California, Chicken of the Sea Frozen Foods is a subsidiary of the Thai Union Group. It operates seafood brands such as Chicken of the Sea, Xcellent, Asian Gold, Orion and VanCamps, sold at retailers, clubs, wholesalers, broadline foodservice operators and national restaurant chains.
Read more seafood news from The Shelby Report.
