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PLMA Sets Keynote, Speaker Lineup For Upcoming Conference

Brandon Brown will keynote the PLMA conference.

Brandon Brown, SVP of Own Brands at Albertsons Cos., will be the keynote speaker at the PLMA 2024 Annual Meeting and Leadership Conference, set for March 20-22 in San Antonio. 

With a focus on trends, the gathering at the Hyatt Regency San Antonio Riverwalk brings together manufacturers, retailers and others to gain insights, knowledge and skills. An annual highlight is the Private Label Hall of Fame induction ceremony.

This year’s theme – “Private Label IS a Brand!” – is reflected in the organization’s 2024 Private Label report, which shows annual store brand dollar sales in 2023 increased by $60.2 billion, a 34 percent gain, compared to 2019. Store brand dollar share rose 1.2 points to a record 18.9 percent. 

During the four-year period, store brand unit sales were ahead by 500 million and unit share improved 0.8 points to 20.7 percent, also a new high.

“The industry has become a star player in retailing, the quintessential brand when it comes to influence, quality, innovation, reliability and sales growth,” said PLMA President Peggy Davies. 

“There’s no time for resting our laurels. It’s more important to discuss the challenges and opportunities that come with this new and deeper responsibility.”

Along with Albertsons’ Brown, the speaker lineup includes:  

  • Arjun Chakravarti of Cogknition Analytics, with a presentation on “Seizing Opportunities: How Consumers Influence the Macroeconomic Outlook for Private Brands in 2024 and Beyond.”
  • Erich Kahner and Joe Cook, dunnhumby, “Aldi, Lidl and the Right Competitive Response.”
  • Scott Lucas, Sterling Brands Cincinnati, who will discuss how to make the most of the advantages private brands have over national brands.
  • Amber Roberts, Threefold, “The Global Rise of Retail Media and How Private Brands Can Unlock its True Potential.”
  • Brooke Feenstra-Swensen and Jocelyn Carter, Kerry, “Building Private Brands for The Evolving Consumer.”
  • Brooke Daniels and Dave Fedewa, McKinsey & Company, “Innovate to Dominate: Unleashing the Power of Next-Gen Private Brands.”
  • Jonathan Finch, Daymon, “Strong Foundations: Building Your Private Brand House for Long-Term Success.”
  • A workshop by Market Performance Group, “Understand the Building Blocks for Establishing a Strategic Partnership.”

To view the full agenda for PLMA’s event and to register, click here

About PLMA     

Founded in 1979, the nonprofit Private Label Manufacturers Association (PLMA) promotes the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. 

In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA holds annual conferences, executive education and professional development opportunities.

Read more association news from The Shelby Report.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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