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UNFI Hails New Seasons For Innovation, Market Strategies

UNFI New Seasons Market

Portland, Oregon-based New Seasons Market received three awards during the recent UNFI Circle of Excellence ceremony in San Diego, California.

The Circle of Excellence honors businesses for outstanding innovation and market strategies. New Seasons Market received the Regional Chain Performance Award (West Region), as well as Regional Chain of the Year and Overall Customer of the Year.

“Congratulations to New Seasons Market on this well-deserved recognition,” said Sandy Douglas, CEO and president of UNFI. 

“We are grateful to be a part of your support team, and we look forward to continuing to help drive your growth and success through a broader product assortment, quality, reliable execution and increased efficiency every day.”

New Seasons’ achievements during 2023 were grounded in several strategic initiatives, including a major overhaul of supply chain efficiencies that have led to significant growth in key categories, including frozen entrees, nutrition bars, cookies, crackers, pasta and pasta sauce.

“We feel deeply privileged and humbled. These awards reflect the passion and dedication of our staff and our concerted efforts to create memorable shopping experiences, uphold our commitment to sustainability and nurture community connection,” said New Seasons Market CEO Nancy Lebold

“Our heartfelt thanks go to UNFI for their unwavering support and collaboration, which has been pivotal in realizing our shared vision while leveraging business as a force for good.

New Seasons Market’s partnership with UNFI bolsters its goal to reshape the grocery marketplace in alignment with B Corp principles, emphasizing environmental and social responsibility, economic impact and the cultivation of a sustainable and inclusive future for all stakeholders.

About UNFI

UNFI is a grocery wholesaler delivering a variety of fresh, branded and owned brand products to more than 30,000 locations throughout North America. These include natural product superstores, independent retailers, conventional supermarket chains, e-commerce providers and food service customers. 

UNFI also provides a range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights and shelf management to help customers and suppliers build their businesses and brands.

About New Seasons Market

Founded in 2000 by three families and 50 friends, New Seasons Market has about 2,700 staff members across 20 stores in Oregon and Washington, serving a mix of locally-sourced and organic items, grocery favorites, chef-made grab-and-go meal solutions. 

Read more wholesaler and distributor news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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