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IGA, AppCard Partner To Improve Shopping Experience

retailers IGA

The Independent Grocers Alliance (IGA) has begun a strategic partnership with AppCard, a personalized marketing and shopper analytics solution for independent grocers.

This collaboration marks a milestone in both companies’ commitment to enhancing the customer shopping experience and driving greater loyalty in the independent grocery sector.

Under this new partnership, AppCard will become a member of the Red Oval Family, a network of innovative companies aligned with IGA’s mission to empower independent grocers and enhance the shopping journey for consumers. The Red Oval Partnership Program represents a select group of companies recognized for their dedication to fostering growth, innovation and customer satisfaction in the grocery industry.

AppCard’s personalized marketing, shopper analytics and digital coupon platform will integrate with IGA’s network of independent grocers, providing a new tool to drive customer engagement, increase retention and boost sales. The partnership also will provide a range of benefits for retailers and shoppers, including personalized promotions, targeted marketing campaigns and a streamlined loyalty program to reward and retain valued customers.

“We are thrilled to join forces with IGA and become a Red Oval Family Partner,” said AppCard CEO Yair Goldfinger.

“This collaboration underscores our shared commitment to supporting independent grocers and transforming the way consumers experience shopping. By leveraging AppCard’s advanced loyalty solutions within the IGA network, we aim to empower retailers with the tools they need to thrive in a competitive market while enhancing customer satisfaction.”

IGA VP of Brand Development Michael La Kier said, “We are excited to welcome AppCard as a Red Oval Family Partner. This collaboration aligns perfectly with our mission to provide independent grocers with the resources and technology necessary to thrive in today’s dynamic retail environment.

“Together with AppCard, we look forward to offering our member stores enhanced loyalty solutions that deliver an elevated shopping experience for their customers. Adding AppCard to our lineup of world-class Red Oval Partners allows our retailer members to have another advanced loyalty platform option.”

About IGA

IGA is a global alliance of independent grocers, providing its member stores with the resources and support needed to thrive in the competitive grocery industry. The Red Oval Family Partnership Program represents a network of industry service providers dedicated to advancing the goals and success of IGA member stores.

Read more association news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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