Hy-Vee has named two additions to the leadership team at RedMedia, the retail media network it launched last fall.
Kathryn Mazza will be joining as SVP of RedMedia, while Britt Polihronis comes aboard as its VP of operations.
Mazza most recently served as VP of media/GM retail media for DICK’S Sporting Goods, where she spent nearly 19 years in various positions.
She led the development and launch of a retail media network for DICK’S over the past several years, and will serve as a key leader in the day-to-day operations of RedMedia for Hy-Vee.
Polihronis comes to Hy-Vee after serving as senior director of digital strategy at dentsu’s New Stream Media, where she served as a central hub for collaboration and retail expertise across multiple departments and drove innovation for retail clients.
In her new position, she will help translate media-led strategies into actionable insights for retail media clients.
“While RedMedia has already seen tremendous growth since its initial launch a few months ago, we’re confident that Kathryn and Britt’s leadership will position our retail media network even more so as an innovator in this space, delivering incredible results and value to our partners,” said Hy-Vee CEO Jeremy Gosch.
RedMedia launched in September to help CPGs and other brands precisely target consumers, using first-party data and strategic placement to provide personalized interactions with consumers.
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