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Wakefern Food Corp. Introduces Retail Media Network

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Wakefern Food Corp. has launched Wakefern Media Exchange, an omnichannel retail media network that helps consumer brands maximize advertising investments across onsite and offsite media channels through one platform.

By combining planning, activation and measurement controls for in-store marketing, onsite and offsite media buying, Wakefern Media Exchange aims to enhance the shopping experience for customers while expanding advertising opportunities for brands of all sizes. It offers advertisers the opportunity to showcase products and messaging tailored to the needs and preferences of shoppers.

Wakefern Media Exchange provides management and flexible investment options for advertisers of retail brands. The platform facilitates seamless interactions with Wakefern advertisers through managed service or self-service buying models. The self-service platform powered by Inmar Intelligence includes user-friendly features like Smart Mode and creative templates for simplified campaign setup and launch.

By consolidating onsite and offsite media into one platform, Wakefern Media Exchange and Inmar help brands build integrated advertising strategies across channels, increasing efficiency and ensuring impactful reach to Wakefern’s shopper base. Automated reporting features provide comprehensive and custom insights into campaign performance against key performance indicators.

“We’re excited to unveil our new omnichannel retail media network powered by Inmar Intelligence,” said Ranjana Choudhry, VP of advertising at Wakefern Food Corp.

“Our focus is always on understanding and exceeding our customers’ expectations, and Wakefern Media Exchange enables us to connect advertisers with customers in a way that enhances their shopping experience. With Inmar Intelligence’s self-service ad technology, we’re also streamlining the advertiser experience and unlocking opportunities for brands of all sizes to connect with shoppers in a controlled and transparent way. We look forward to continuing to innovate new ways to fulfill the needs of our advertising partners and shoppers.”

The platform also includes Inmar’s self-service offer media tool within the intuitive user interface, which empowers users to launch offsite media campaigns, driving awareness of digital coupons. The UI simplifies the campaign setup process by pulling in offer details and auto-generating campaign creative, reducing the need for deep media buying expertise.

“Our mission is to add more value to the lives of shoppers with smarter solutions, and we are beyond thrilled to work with Wakefern to achieve this,” said CEO Spencer Baird of Inmar Intelligence.

“We’ve had the pleasure of powering digital coupons and offsite media solutions with Wakefern for years, and we are now bringing together an ecosystem for the shopper that will make it faster, better and easier to help them find what they need and save when they need it both in-store and online.”

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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