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Meijer Adds Closed-Loop Measurement To Retail Media Network

Meijer Media logo

Meijer’s introduction of closed-loop measurement for display advertising on and offsite through Meijer Media, its retail media network, provides brand partners better visibility to sales impact through campaigns in-store and online.

The company offers enhanced capabilities to customize customer messaging and deliver targeted content onsite, in-app, offsite or on social media. 

“Meijer Media has grown tremendously over the past year, delivering in-depth measurement and advanced customer insights that are difficult to uncover from more traditional advertising platforms,” said Jeff Leitch, director of Meijer Media and category marketing at Meijer. 

“[Meijer’s] closed-loop reporting and data on real purchase behaviors gives our partner brands a deeper understanding of their customers.”

With Meijer Media, brands have access to direct transaction data, enabling them to make connections with millions of customers across the Midwest. 

Brands also have access to an expanded set of channels, allowing the service to deepen customer relationships and drive a more personalized journey for shoppers.

“Meijer Media is built off the same values that are foundational to Meijer – providing customers with an exceptional shopping experience and developing long-lasting, mutually beneficial partnerships,” said Derek Steele, group VP of customer strategy and marketing. 

“When brands partner with Meijer Media, they are connected with our dedicated, best-in-class team of merchants, marketers and media buyers, who bring robust digital capabilities and superior delivery for every campaign.”

About Meijer

Meijer is a privately-owned, family-operated retailer that serves customers at more than 500 supercenters, grocery stores, neighborhood markets and express locations throughout the Midwest.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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