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NCA Names PIM Brands As 2024 Advocate Of The Year

NCA PIM Brands
From left to right: John Downs, Michael Rosenberg and Brain McKeon

The National Confectioners Association has named PIM Brands and its president and CEO, Michael Rosenberg, as the 2024 NCA Advocate of the Year.

For the first time in its history, NCA’s Advocate of the Year award was presented to an individual and an NCA member company simultaneously. This award recognizes people and organizations that go above and beyond to ensure the confectionery industry has a seat at the table for policy discussions at the federal, state and local levels.

Rosenberg and PIM Brands received the award at NCA’s 2024 State of the Industry Conference.

NCA PIM Brands

“Michael’s unwavering commitment to advocacy has significantly benefited the interests of the confectionery industry,” said John Downs, NCA president and CEO.

“His leadership and his financial investment in a Washington presence sets a strong example for how companies across the industry can leverage resources to engage in policy discussions, and the dedication of both Michael and the entire team at PIM Brands is more than worthy of this dual recognition.”

In 2021, PIM Brands became the sixth NCA member company with a government relations operation in the nation’s capital and the fourth to create a corporate PAC. Rosenberg and his team have been supporters of NCA’s advocacy efforts over the years, and this new focus enhances PIM Brands’ influence with members of Congress and throughout the food advocacy sector.

“It is an honor to accept this prestigious award not only for myself but on behalf of my entire company,” Rosenberg said.

“As the confectionery industry faces challenges at every level of government, advocacy is more important than ever before. The choice for us was clear: an investment in a presence in Washington, D.C., and a deep commitment to PAC fundraising gives us the best opportunity to advocate efficiently for PIM Brands and the industry as a whole.”

Rosenberg founded PIM Brands in 1989 while attending college at American University in Washington, D.C., where he gained an appreciation for the importance of advocacy in business. PIM Brands produces confectionery and snack brands, such as Welch’s Fruit Snacks, Original Gummi FunMix and Sour Jacks.

About NCA

The National Confectioners Association is a trade organization in the $48 billion U.S. confectionery industry. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields.

Read more snacks news from The Shelby Report.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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