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Albertsons Cos. Introduces Simplified ‘For U’ Loyalty Program

Albertsons For U

Albertsons Cos. has introduced “for U,” a new, simplified loyalty program with the goal of providing more value for the retailer’s 38 million loyalty members.

The “for U” loyalty program offers customers a single points-based system, with double the time to earn points and a new automatic cash off option for more convenient savings, among other benefits.

The program is free and available to all customers who shop at Albertsons Cos. stores, including Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New “for U” members can sign up through the store website or app and will automatically earn $5 off their next in-store or online purchase of $25 or more of qualifying items.

Updates to the “for U” loyalty program include:

  • Members enrolled in “for U” earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
  • Members will now have two months to earn and redeem points.
  • A new automatic cash off option allows members to opt-in and automatically convert points into cash off savings at checkout for a more seamless savings experience. Customers can still enjoy all other points redemption options such as discounts on groceries and gas.
  • “For U” members can also save up to 20 percent weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.

“Our loyal ‘for U’ members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships,” said Sean Barrett, chief marketing officer for Albertsons Cos.

“The updated ‘for U’ loyalty program delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us.”

In addition to the “for U” loyalty program, the retailer also offers customers a personalized shopping experience through its optional paid subscription program, FreshPass. With FreshPass, shoppers will find additional savings on grocery delivery, points that do not expire, double points on Own Brands including Signature SELECT, Organics, Open Nature and Lucerne, along with many other exclusive benefits.

About Albertsons Cos.

Boise, Idaho-based Albertsons Cos. is a food and drug retailer in the U.S., operating 2,271 retail food and drug stores with 1,726 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities.

The company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.

Read more corporate chain store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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