Hannaford is contributing $25,000 to Dig Deep Vermont and encouraging donations to help family farms recover from the floods and extreme weather through the last four months.
In April and May, all Hannaford stores in Vermont will have donation kiosks available for customers to contribute to the Dig Deep Vermont campaign. Each kiosk will include a QR code for digital donations, and cash donations will also be accepted. All donations will support impacted farms in the store’s community.
“Hannaford has a long history of supporting our local farms, and we are proud to be part of this neighbor-to-neighbor effort,” said Melissa Roberge, director of operations for Hannaford.
“This support will reach every county in Vermont, and it will speed recovery from devastating losses at local farms that contribute so much to our communities. We encourage our customers to join us in supporting the local farms that make Vermont such a special place.”
Dig Deep Vermont is a grassroots all-volunteer coalition focused on raising funds to support local Vermont family farms.
“We’re grateful for Hannaford’s support of the Dig Deep Vermont campaign,” said Anson Tebbetts, Vermont’s secretary of agriculture.
“The impact on over 350 family farms is profound yet often overlooked. Flooding and severe weather have inflicted damage beyond infrastructure and crops, straining finances due to lost harvests. Every contribution matters, every dollar makes a difference. We deeply appreciate Hannaford’s assistance.”
Hannaford operates 17 stores in Vermont. In July 2023, Hannaford made a $100,000 donation to the American Red Cross to support immediate relief and recovery efforts from severe flooding both in Vermont and New York’s Hudson Valley.
Among other efforts to support local farms and products, Hannaford was the first major supermarket to join the Northeast Organic Family Farm Partnership in 2023 and is partnering on a campaign highlighting local organic dairy offerings in the store.
Donations collected through the Dig Deep Vermont campaign are distributed to Vermont family farms impacted by 2023 and 2024’s floods and extreme weather.
Ranked among the worst in Vermont history, the 2023 severe weather and floods wiped out crops, damaged equipment and depleted the necessary resources to keep Vermont’s family farms alive and thriving. More than 350 family farms were impacted, suffering nearly $45 million in losses collectively.
About Hannaford Supermarkets
Hannaford Supermarkets operates 187 stores in the Northeast, most with full-service pharmacies. Its stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford diverts or donates all food at risk of going to waste, sending no food to landfills.
In 2023, Hannaford donated 26 million pounds of food to hunger relief organizations and prevented 65 million pounds of food waste from reaching landfills. Hannaford employs nearly 30,000 associates and is based in Scarborough, Maine.
Read more independent store news from The Shelby Report.
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