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Pepperidge Farm Introduces Lemon Blueberry Swirl Bread

Pepperidge Farm Lemon Blueberry Flavored Swirl

Pepperidge Farm has introduced a new lemon blueberry flavor to its portfolio of swirl bread.

“As America’s No. 1 breakfast bread, our Pepperidge Farm Swirl collection has long been a staple on breakfast tables nationwide,” said Ama Auwarter, VP of bakery marketing at Campbell Snacks. 

“Lemon Blueberry Flavored Swirl bread is a refreshing new combination with a mouthwatering aroma that fills the home and adds excitement to the start of each day.”

In testing, lemon blueberry was the top consumer choice for the next flavor of Pepperidge Farm Swirl bread.

This is a permanent addition to the Pepperidge Farm Swirl collection. Customers can find the Lemon Blueberry Flavored Swirl Bread available at national retailers this spring for an SRP of $4.69.

About Pepperidge Farm

Norwalk, Connecticut-based Pepperidge Farm is a brand of premium quality snacks, fresh bakery products and frozen foods. The Pepperidge Farm brand includes crackers, cookies, fresh baked breads and frozen puff pastry, layer cakes and garlic breads.

Founded in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh bread for her allergy-afflicted son, Pepperidge Farm branded products are in about 75 percent of homes nationwide. As of fall 2022, all Pepperidge Farm signature paper bags are considered recyclable.

The Pepperidge Farm brand is owned by Campbell Snacks.

Read more bakery news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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