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Dave’s Killer Bread Launches Organic Rock ‘N’ Rolls

Dave's Killer Bread Rock 'N' Rolls
Dave's Killer Bread Organic Rock 'N' Rolls Credit: Dave's Killer Bread (PRNewsfoto/Flowers Bakeries, LLC)

Dave’s Killer Bread is releasing Organic Rock ‘N’ Rolls, its latest innovation catering to the growing consumer interest in diverse bread options. It is also the first nationally available roll from Dave’s Killer Bread.

Baked with organic ingredients including whole wheat, barley, oats and flax seeds, each roll has 12 grams of whole grains, 3 grams fiber and 5 grams of protein per serving. These rolls are designed with convenience and versatility in mind for snacking, complementing a meal or crafting sandwiches and sliders.

Cristina Watson, senior director of brand management at Dave’s Killer Bread, notes the changing consumer habits surrounding roll consumption.

“Our customers are looking for more than just the traditional dinner roll,” Watson said. “The market showed a gap in whole grain options that still deliver on flavor, which inspired us to develop Rock ‘N’ Rolls using our flagship 21 Whole Grains and Seeds blend that our fans, whom we call BreadHeads, already love.”

The Dave’s Killer Bread Rock ‘N’ Rolls are free from artificial ingredients, artificial preservatives, artificial colors, artificial flavors, high fructose corn syrup and bleached flour. The 12-count packages retail for $6.99 and will be available at select grocery stores nationwide.

About Dave’s Killer Bread

First introduced at the Portland Farmers Market in 2005, Dave’s Killer Bread is an organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods, Dave’s Killer Bread pioneered the organic seeded bread category and offers 23 varieties of whole grain organic bakery products, all of which are certified USDA organic and non-GMO Project Verified.

Read more bakery news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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