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Nature’s Bakery Adds Salted Caramel To Brownie Line

Nature's Bakery Salted Caramel

Nature’s Bakery, known for its fig bars and other soft-baked snacks, debuted a new flavor of its brownie line at Natural Products Expo West on March 1416 in Anaheim, California. The Salted Caramel Brownie is made with whole grains, dates and vegan chocolate.

Salted Caramel Brownie follows the launch of Nature’s Bakery’s Double Chocolate Brownie in July 2023. In less than a year, Double Chocolate Brownie sells more units per store per week than any other multi-pack brownie at two national retailers, according to IRI Unify. This sales momentum coincides with the growth of the U.S. vegan chocolate market, which is poised to reach a compound annual growth rate of 13.7 percent by 2027, according to Mordor Intelligence.

“Following the positive response to our Double Chocolate Brownie, we’re excited to give consumers more of what they love: permissible indulgence they can feel good about,” said Vilma Livas, chief marketing officer at Nature’s Bakery. “The allure of Salted Caramel Brownie is in the name – it’s the perfect balance of sweet, salty and fudgy. We’re proud to deliver on great taste and real ingredients like whole grains, cocoa and dates with a recipe that’s plant-based and nut-free. Our new brownie is a sweet treat everyone can enjoy.”

“When we developed the Salted Caramel Brownie recipe, we focused on simplicity, top-notch ingredients and infusing every soft-baked bite with deliciousness,” said Alice Kim, senior innovation manager at Nature’s Bakery. “After several attempts and taste tests with our team and beloved consumers, we found the best combination of real chocolate and the right balance of caramel with a hint of salt. Great taste without compromising on great ingredients was our top priority to ensure every snack break scores brownie points with consumers.”

Salted Caramel Brownie is available online at Amazon.com and NaturesBakery.com and will be available at select national retailers this summer.

About Nature’s Bakery

Nature’s Bakery believes simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, the company soft bakes the goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free and non-GMO Project Verified. Thoughtfully baked to make better-for-you snacking an easy choice that appeals to the whole family, Nature’s Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Oatmeal Crumble bars and Brownie bars. Nature’s Bakery products are sold nationally at 100,000 stores including Target, Walmart and Costco and can also be purchased directly at the Nature’s Bakery website and through Amazon.

Read more bakery news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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