The International Dairy Deli Bakery Association (IDDBA) has announced Chip and Joanna Gaines will be a part of the speaker lineup for IDDBA 2024, which is set for June 9-11 in Houston.
This year marks the 60th anniversary of the association, which makes IDDBA 2024 one of the biggest shows in its history.
“Having Chip and Joanna Gaines take the stage at IDDBA 2024 to share their story of success epitomizes the heart and passion of our industry,” said Jeremy Johnson, IDDBA’s VP of events.
Chip and Joanna Gaines founded Magnolia, a Waco, Texas-based company, in 2003. What started as a tiny home decor shop has grown into a national home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press, among others. The couple are also co-creators of the Magnolia Network and have authored 10 books.
They will share with audiences how they lead with creativity, curiosity, risk-taking and a commitment to improving the lives of others. Their combination of concreteness and charm has inspired others looking to emulate their success.
About IDDBA
The International Dairy Deli Bakery Association is a nonprofit serving the dairy, deli, bakery, cheese and supermarket foodservice industries.
Member companies enjoy benefits and services including the annual tradeshow, research, training programs, management tools and an annual trends report.
Read more association news from The Shelby Report.
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