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Top Seedz Opens Production Plant In Buffalo, NY

Top Seedz

Top Seedz, which began in a local farmer’s market seven years ago and now is a national brand, has opened a new, automated production plant in Buffalo, New York.

With 10 times the capacity of its previous operation, the facility will enable the company to keep pace with the coast-to-coast demand for its organic, gluten-free vegan products.

In the last six months, the company has tripled its distribution. Available online and through a network of more than 4,000 stores — including the grocery chains Wegman’s, Erewhon and Whole Foods — Top Seedz recently expanded into Kroger and CVS. Its crackers are made with high-quality ingredients and are gluten-free, vegan and non-GMO.

“We’re not just moving to a bigger, more modern location; we’re expanding possibilities,” said Rebecca Brady, Top Seedz founder and CEO.

Brady, originally from New Zealand, has always considered female empowerment part of the mission. Her first employee was a woman refugee from Bhutan, and she now has women from more than 20 countries — many of them also former refugees — among her workforce of 42. Working with local agencies, Top Seedz provides skills training as well as English-language training when needed.

The company’s growth received a boost in 2021 when Brady won $1 million in a funding competition for startups held by 43North, a Buffalo-based business accelerator organization.

The cracker maker now has five product lines, including new snack-size pouches, which will be available in 0.75-ounce and 1.5-ounce sizes.

“With our new snack packs, we’re meeting our customers in different places,” Brady said.

The crackers are available in three flavors: Sea Salt, 6 Seed, Rosemary and Cumin. Additional product offerings include Roasted Seeds, Raw Seeds and Snack Packs.

Read more snacks news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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