General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is...
Marketing News
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as...
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly...
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible...
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising...
Comp Sales decrease 1.3 percent as Michigan jobless rate rises by Terrie Ellerbee/associate editor Spartan Stores reported a nearly 3 percent increase in net sales in...
Year-end rebate also a record, $151.6 million paid to members Associated Wholesale Grocers Inc. (AWG) of Kansas City, Kan., achieved record sales of $7.25 billion in...
The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of...
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IDDBA Annual ConventionGeorge R. Brown Convention Center
Houston, TX
