Coca-Cola’s Honest Tea Cuts Sugar Load

Honest Tea

Sweet tea may be sweet because it’s loaded with sugar, but Honest Tea believes there’s a market for the popular beverage that goes easy on the sugar load, the Atlanta Business Journal reports.

The company, which The Coca-Cola Co. bought last year, has started a national rollout of “Not Too Sweet” Tea, a traditional sweet tea it says has 40 percent less sugar and calories than other leading teas.

A 16.9-oz. bottle has 25g of sugar and 100 calories. The sweetness comes from a combination of organic cane sugar and organic stevia, the company says.

Honest Tea, founded in a Maryland kitchen in 1998, sold a 40 percent stake to Coca-Cola in 2008. Atlanta-based Coca-Cola bought the company outright one year ago.

 

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A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.